Facebook marketing has a different appeal to varied audiences because everyone uses Facebook for different reasons. Whether maintaining relationships with old friends and family or playing games, people will notice the different pages offered on Facebook. Take advantage of this from a marketing sense and let Facebook benefit your business in a unique way.
If you’re using tabs as part of your marketing campaign, make sure the most important tabs are at the front of the list. Under your tabs is a link marked “Edit”, you can click that and then reorder the tabs, placing your most important tabs, such as Promotions, at the front.
If you’re having trouble gaining followers, you can offer a sweepstakes in return for their “Like”. Just place the sweepstakes in a tab on your company’s page and have them fill it out with their email address, specifying that only those who Like your page will be eligible for the contest.
You can build value for your Facebook campaign by using this platform to share exclusive content. Give some specific examples of the kind of exclusive content your subscribers have access to. You could for instance use Facebook to share some coupon codes or let your subscribers know about the new products you have not released yet.
Consider buying some Facebook ads. You ad can be customized to be shown only to certain ages or genders. You are also able to keep the ad within a particular budget, spending however much you want. In addition, you don’t have to sign up to run the ad for a year or even for a few months; there is no obligation to keep it running. Your ad can be ceased at any time.
Change the tab order on your Facebook business page. The tabs will be in vertical order on the left of the page to start with. Under your list of tabs is the “Edit” option. Use this to customize the order of the tabs outside of the Info and Wall tabs. This can help you create a better hierarchy of which tabs should be near the top or the bottom in order to have some stand out more than others.
Think of a good reason why people should become a fan of you or your company. When you can answer this “why”, you are prepared to deliver something to them that’ll get your fans to stick around and become engaged with the brand. Make it the center of your promotion.
Do not leave any sections of your Facebook page blank if you are looking to market your business. Many people neglect to put all of their info and this can cost a lot in the long run. If people cannot find the information they need on your business, they may look for somewhere else to get what they need.
If you want to use Facebook marketing to benefit your business, that is a great decision. Not only do so many people use Facebook on a daily basis, but they use it to share with friends and family. Allow people to spread your message by creating a Facebook page for a marketing avenue.
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